Highlights

  • 4 years of experience in online marketing at a publishing house, working with online and print media
  • Strong background in web analytics, organizing internal and external online communication campaigns
  • Proven skills in web marketing project management
  • Professional communication skills include fluency in English
  • Analytical thinking, creativity, enjoy working in international environment

Experience

Online marketing manager August 2007 – July 2011

Axel Springer-Magyarország Kft. (Budapest)

While working at the Hungarian branch of the German Axel Springer AG the main scope of my activities was to provide marketing support for the women sites of AS such as Mindmegette.hu (gastronomy portal), Nana.hu and Kiskegyed.hu (woman magazines), Astronet.hu (horoscope site), Glamouronline.hu (fashion site), Lakaskultura.hu (home design site). My main activities were as follows:

  • B2C marketing activities: Developing marketing concepts; briefing sales and marketing team; setting up the budget; coordinating design and technical implementation; organizing communication campaign on the following channels: online display, e-mail marketing, editorial marketing, SEM, SMM and print and event; monitoring; analyzing results
  • Content and Media partnership agreements: Contracting; arranging implementation; organizing communication campaign; analyzing results; follow-up
  • Research and analysis: Supporting the market research team in deep competitive market analysis; ad-hoc researches for development support.
  • Planning, implementing and monitoring of Direct Marketing System: Analysis of the inner resources of the company, tendering partners, define functionalities and implementation plan, project management during implementation, establish direct marketing strategy

Trainee in the implementation phase of a EU Funded Project March 2006 – June 2006

BBJ Consult Inc. (Brussels)

Assistance in the launch of a European Union funded project (Europe for Mediterranean Journalists).

Main responsibilities: getting in contact with the participants from the southern Mediterranean countries (from Morocco to Syria) and giving hand in the 3 day long conference. Assistance in the daily routine of the office.

Studies

Post graduation studies – Professional related conferences

  • Media Hungary (2010, Balatonfüred and 2011, Siófok)
  • iPhone vs Android conference (2010, Budapest)
  • Aranypenge Kreatív Fesztivál (advertisement award gala) (2010, Budapest)
  • Internet Hungary (2008 and 2009, Tihany)
  • Adatvédelmi továbbképzés (training on the topic of integrity and privacy policy) (2009, Budapest)
  • Poleposition AdWords (2009, Budaörs)
  • Országos Reklám és Marketing konferencia (nationwide advertisers conference) (2008, Eger)
  • Keresőmarketing konferencia (SEO/SEM conference) (2008, Budapest)
  • SEO/SEM Workshop (2008, Berlin)

 

Master of Sociology and Economics – July 2007

Corvinus University of Budapest (CUB), Budapest, Hungary
Major: Economics and Sociology; Minor: Environment management
Thesis on the subject of Internet usage among Hungarian teenagers

 

Ingenieur degree in Management and Agribusiness – July 2006

Dronten Professional Agricultural University (CAH), Dronten, The Netherlands
Major: European Funds Management (The language of the studies was English)
Thesis on the subject of expectation of the effectiveness of the new approach of the Barcelona process.

Technical skills

Google tools: Analytics, Insight, Trends, Docs (experienced user);
SEM tools: Google Adwords, Facebook Ads;
Others: Microsoft Office (experienced user), Adobe Photoshop Lightroom (experienced user)

Languages

Hungarian: native
English: fluent
French: intermediate